Miles of beautiful beaches on this rare island property

Airplane Paint Jobs

August 13th, 2010 by Tim

Huffington Post had a slide show of the worst paint jobs on airplanes today. I must admit some of them are pretty incredible and some are pretty awful. While planes might be a different advertising medium, I think a more subtle approach is necessary for the skies. Like a beautiful sunset on an Isla Palenque [...]

IslaPalenque.com 2010 Goes Live!

July 8th, 2010 by Frances

If you haven’t visited our website lately, you should. Yesterday we went live with a long-planned site update. Now there’s more information, updated maps, beautiful watercolors of our homes, and pictures pictures pictures. There’s also a big announcement: It’s time to reserve! Yesterday we also announced our Priority Reservation Certificate program. If you think you [...]

Tourism Campaigns

July 2nd, 2010 by Tim

Intelligent Travel, a blog on National Geographic Traveler, had an entry today on Tourism Campaigns Gone Wrong and it got me thinking about the Panama tourism entry I wrote about a few weeks ago. I believe that the Gulf of Chiriqui could be an extremely popular eco-tourism destination if Panama promotes the area with a [...]

Literal Green Washing

June 11th, 2010 by Tim

I love seeing new canvases used by advertisers and “reverse graffiti” does just that! A recent New York Times article highlighted GreenGraffitii, a Dutch marketing firm, who is cleaning the streets through advertisements. The Digital Journal describe this green process best: Jim Bowes, founder of the Dutch marketing firm GreenGraffiti, told The New York Times: [...]

Environmental Advertising

June 4th, 2010 by Tim

the daily green, whose mission is “to broaden the audience for earth-friendly living by showing how going green is relevant to everyone,” has a  slide show of environmental advertisements from across the world. These ads aren’t simple layouts with a pictures  of the Earth and copy in green colored font about saving the planet. They [...]

Panama Campaign Will Never Leave Them

May 28th, 2010 by Tim

Last year, Panama launched a new campaign with the slogan of “Panama Surprises” to replace their “It Will Never Leave You” campaign. The campaign was part of an initiative to show the benefits of Panama and it doesn’t seem to be in use, at least in print, based off a report from The Panama Digest. [...]

Airline Logo Designs

May 21st, 2010 by Tim

I was researching some airlines for an exciting new project that we have coming up and started noticing that Panama airlines incorporate their cultural connections into their logo designs. The first logo I found  for Aeroperlas doesn’t relate its design to Panama much besides the use of blue, but it only has flights within Panama [...]

A Green Marketing Friday

May 7th, 2010 by Tim

And its Friday again. With Spring coming and going in Chicago, the weather isn’t that great and we’d all much rather be on a sunny Panamanian beach. Despite our Spring Fever, the Marketing Department is working away at preparing for the upcoming site expedition and surfing the web for the latest green news. So, here [...]

Follow Friday Green Tweeps

April 30th, 2010 by Tim

Seriously, where does the week go? I’m pretty sure that Friday was here yesterday but, it was actually seven short days ago. I’m spending the day in a thought provoking and educational Google AdWords seminar which I highly recommend for anyone working in marketing. Anyway, I decided to do green tweeps today. While there are [...]

Happy Earth Day!

April 22nd, 2010 by Tim

As many people know, search engines tend to change their logos to reflect anniversaries, holidays, birthdays and other special days. As a graphic designer, I enjoy seeing the creativity and changes involved in blending a well-known logo and an event. Google is my personal favorite for search engines, e-mail, RSS and beyond. This year, they [...]