CHICAGO, Dec. 1, 2009 — Tourism has undergone a dramatic shift in recent years and many in the industry believe the change is permanent. In the past, American tourists sought familiarity in even the most exotic destinations. Today, the more sophisticated consumer seeks experiences as unique as their destinations. This industry-wide travel trend, called “geotourism,” [...]
Press Release: Geotourism Engages Travelers in Authentic Cultural Experiences
December 1st, 2009 by FrancesThe Symbology of a Place
August 25th, 2009 by FrancesLogo: A recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product. From the Greek “logos.” Term established by Heraclitus as meaning both the source and fundamental order of the cosmos. That’s a lot of pressure! To try to sum up the entire vision of a business into one [...]
Horse’s Mouth
June 15th, 2009 by FrancesI always thought that horses came to the New World with the Spanish in the 16th Century. Apparently that’s not the case. The current expansion of the Panama Canal has unearthed a fossil of some 15-20 million year old horse teeth. The teeth belonged to a type of three-toed browsing horse, now extinct. This may [...]
